Mobile Text Marketing is fast becoming main stream. 2012 will see the biggest increase in Mobile Marketing because it’s the most effective right now. Many businesses from Restaurants & Pubs as well as Retailers, Tradesmen and Organizations are using this cutting edge form of marketing everyday with staggeringly high results.
Mobile Marketing is completely different to any other form of marketing because it is ultra targeted and the potential is huge. If your business isn’t already considering mobile marketing then I highly recommend you take a look sooner rather than later as this is becoming the new way to market your business.
There are far more mobile phones in the UK than there are people and the way we are communicating is changing. If your not part of that change, your business will get left behind, if you don’t take advantage.
What is the potential for Mobile Marketing?
- There are 5 Billion mobile phones on the planet, versus only 1.8 billion internet users – (That’s almost 3 times in market size!)
- A leading mobile phone provider reports a 20% decrease in talk time and a 160% increase in texting.
- 68% would rather text than talk
- 73% of new mobile phone buyers say text messaging is the most important feature on their phone
- Google reports that 90% of internet connections will be on mobile devices within the next 3-5 years
- 97% of all text messages are opened, compared to email’s 1%-15% range
- 91% of people keep their phones with them all day long – instant impact.
Why Is It So Effective?
There are a number of reasons why Mobile Marketing is so effective:
- It is the only medium of marketing that offers instant access to your customers
- It allows you to stay in contact with your customers so they come back twice as often.
- 85% of text messages get read within 1 hr
- Text messages that bring news of a discount are welcomed
- You can attract new customers for a fraction of the cost
- You can send time sensitive offers and discounts to your customers when you need the business the most.
- Mobile Marketing easily encourages impulse purchasing or immediate buying decisions.
- The next generation of prospects are already making transactions via mobiles.
- It’s cheaper than almost all forms of other marketing advertising and offers the best Return On Investment.
How Does It Work?
The concept is very simple. As a business you need to entice your customers to join your ‘mobile phone marketing list’ by offering something of value to them.
For example, if you are a restaurant owner, your offer maybe ‘10% off Food’. Now this offer could printed on a leaflet on a table in the restaurant. The offer could say ‘Text OFFER to 99000 for your Special 10% Discount Today!’ Once your customer sends a message from their mobile phone with the keyword code “OFFER” to 99000, they are immediately added to your marketing campaign and they will receive an immediate reply text with their 10% Discount Voucher.
This allows you to stay in contact your customers once they leave, so whenever you want more customers, you simple send a text message to your mobile marketing list with an offer to entice them back to your restaurant.
The goal is simple – to bring in immediate customers.
In fact, for restaurants and bars it can be particularly useful as you can text to your mobile marketing list at 4 o’clock on a Friday afternoon with an offer and IF the offer is good enough it can bring in a significant number of people who otherwise wouldn’t have come, therefore turning a potentially slow night to a profitable night.
There are many innovative ways to entice your customers to text their keyword code number. These could be:
- Distributing leaflets on restaurant tables.
- A sign above the cashier
- Wait staff explaining your programme and suggesting action for immediate action.
Mobile Marketing is not longer the exception, it is the rule!
Are you now prepared to use the most powerful form of marketing?
Call now on 07876 458955 for a FREE consultation on how we can help you grow your business in 2012.